Source: @NEW YORK TIMES
According to the complaint, Ms. Riley asked her staff in a July 2016 email to “create 3 accounts on Sephora.com,” encouraging them to register under “different identities” so they could post multiple positive reviews of Sunday Riley products and inflate the products’ ratings. The email included step-by-step instructions on how to set up a virtual private network, which allowed employees to conceal their online activity while making new profiles, according to the F.T.C.
https://www.nytimes.com/2019/10/22/us/sunday-riley-fake-reviews.html